Tournament Announces Partnership with La Fete Wine Company

July 1, 2022 11:41 AM
La_Fete_du_Rose_900x600

SAN JOSÉ, CA (July 1, 2022) – The Silicon Valley Classic, the Bay Area's premier tennis event, is excited to announce that luxury wine label, La Fête Wine Company has signed on as the tournament’s featured Rosé and White Wine Partner for the 2022 event.

Guests attending this year’s tournament will be able to enjoy La Fête du Rosé and La Fête du Blanc which will be featured around the tournament site including the exclusive Plaza Club along with the new La Fête Wine and Sushi Lounge. In addition to the amazing wine, visitors can pair their beverage with fresh rolled sushi and poke bowls from Wild Blue Sushi.

“We are excited to have La Fête join our world-class event,” said Vickie Gunnarsson, Silicon Valley Classic tournament director. “They are a trendsetting brand that is redefining the industry, and their quality, passion and commitment to both sustainability and giving back to the community fits perfectly with our event.”

After 15 years in the wine & spirits industry, Donae Burston, Founder & CEO of La Fête Wine Company, set out to break tradition and convention by reimagining the luxury wine drinker and energizing the category. 

In 2019, La Fête du Rosé made its debut as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds. In 2021, the company introduced a limited-release white wine - La Fête du Blanc - which became a permanent addition to the portfolio in 2022. 

In May 2021, La Fête Wine Company became the first company to secure an investment from Constellation Brands Ventures as part of their initiative to invest $100 million in African American/Black and minority-owned businesses in beverage alcohol and adjacent categories by 2030. 

Since its inception, the company has donated a portion of its proceeds from every bottle sold to various programs that send underrepresented youth on unique travel experiences and organizations focused on creating opportunities for the BIPOC community in the wine and spirits industry.

According to Information Resource, Inc. (IRI), La Fête du Rosé was the fastest-growing luxury imported rosé label of 2021 and is now ranked the third largest luxury imported rosé brand in the United States.
 
Ticket packages for the 2022 Mubadala Silicon Valley Classic event are on sale now at www.mubadalasvc.com. Packages include reserved stadium seating for all 13 sessions, parking, and access to the exclusive Plaza Club. Secure your seats today to see some of the most talented players in women's tennis compete for one of the oldest and most prestigious titles on the Hologic WTA tour.

The 2022 player field is shaping up to be one of the strongest of the summer hardcourt season, as tournament organizers have secured commitments from 2022 Roland Garros finalist Coco Gauff, two-time Grand Slam champion Garbiñe Muguruza, 2019 US Open champion Bianca Andreescu, 2017 Silicon Valley Classic champion Madison Keys and World No. 25 Amanda Anisimova. 
 
The tournament's complete entry list will be announced on July 5, 2022.

Co-founded by the legendary sportswoman, visionary, and activist Billie Jean King, the Silicon Valley Classic was the first event of the historic 1971 women's professional tennis tour, a precursor to the WTA. Its list of past champions reads like a who's who of women's tennis, including Serena Williams, Lindsay Davenport, Billie Jean King, Chris Evert, Martina Navratilova, Andrea Jaeger, Monica Seles, Martina Hingis, Venus Williams, and Kim Clijsters.

###

ABOUT THE MUBADALA SILICON VALLEY CLASSIC: Co-founded by Billie Jean King in 1971, the Mubadala Silicon Valley Classic is the longest-running women-only professional tennis tournament in the world. Owned and operated by IMG, the Hologic WTA Tour 500-level event is the first women's stop on the US Open Series and features a 28-player singles draw, and 16-team doubles draw. 

ABOUT MUBADALA: Mubadala Investment Company is a sovereign investor managing a global portfolio, aimed at generating sustainable financial returns for the Government of Abu Dhabi. Mubadala’s $243 billion (AED 894 billion) portfolio spans six continents with interests in multiple sectors and asset classes. We leverage our deep sectoral expertise and long-standing partnerships to drive sustainable growth and profit, while supporting the continued diversification and global integration of the economy of the United Arab Emirates. Headquartered in Abu Dhabi, Mubadala has offices in London, Moscow, New York, and Beijing. For more information about Mubadala Investment Company, please visit: www.mubadala.com

ABOUT LA FÊTE WINE COMPANY
La Fête Wine Co is the luxury lifestyle wine company behind La Fête du Rosé and La Fête du Blanc. After 15 years in the wine & spirits industry, Donae Burston set out to break tradition and convention by reimagining the luxury wine drinker and energizing the category. In 2019, La Fête du Rosé made its debut as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds. In 2021, the company introduced a limited-release white wine - La Fête du Blanc - which became a permanent addition to the portfolio in 2022. In May 2021, La Fête Wine Company became the first company to secure an investment from Constellation Brands Ventures as part of their initiative to invest $100 million in African American/Black and minority-owned businesses in beverage alcohol and adjacent categories by 2030. According to IRI, La Fête du Rosé was the fastest-growing luxury imported rosé label of 2021 and is now the #3 luxury imported rosé brand in the US. In January 2022, 12-time NBA All-Star Chris Paul (CP3) became an equity partner in the company. Since its inception, the company has donated a portion of the proceeds from every bottle sold to various programs that send underrepresented youth on unique travel experiences and organizations focused on creating opportunities for the BIPOC community in the wine and spirits industry.

ABOUT THE US OPEN SERIES: The US Open Series serves as a true "regular season" of summer tennis in North America, linking nine summer WTA and ATP Tour tournaments to the US Open. The Series features a cohesive weekly schedule and centralizes how tennis is viewed in North America across multiple television and digital platforms. Fans will see today's top champions go head-to-head with tomorrow's emerging stars as storylines develop throughout the summer season. Each tournament also engages its local community with various outreach initiatives, including grass-roots youth tennis clinics and activities.

ABOUT IMG: IMG is a global leader in sport, events, fashion, and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

ABOUT SAN JOSÉ STATE UNIVERSITY: The founding campus of the 23-campus California State University system, San José State provides a comprehensive university education, granting bachelor's, master's, and doctoral degrees in 250 areas of study – offered through its eight colleges. With more than 33,000 students and nearly 4,370 employees, San José State University continues to be an essential partner in the economic, cultural, and social development of Silicon Valley and the state, annually contributing 10,000 graduates to the workforce. The university is immensely proud of the accomplishments of its more than 260,000 alumni, 60 percent of whom live and work in the Bay Area.

 

Back